Content
Documentary Filmmaking - Branded Entertainment - Film & Video Production
Sundance Film Festival
xLab and GMR Marketing hit the high altitude slopes of Salt Lake City with a huge Sundance Film Festival presence by HP. This interactive and transformable space created the opportunity for presenters, artists, and filmmakers to showcase and speak on their work during a seven day film program series. Travel tip: Beanies and snowboards.
Feature Documentary - Before We Were Kings.
Feature Documentary - Before We Were Kings. Production by Ross Moving Pictures.
Intel & HP Super Bowl Commercial Spot
When you work your tail off in the film production business and everything comes out perfect, celebration is a must. Celebrate we did, to wrap a multi-day long shoot for Intel’s Super Bowl commercial spot (below) and worldwide campaign that followed. Collaborative production by Porter Novelli and xLab Productions. Music by DJ Robbie Wilde.
DreamWorks Power Up Event
Hollywood's most talented film and content creators unite in New York City's Milk Studios to showcase some of the years best work. Powered by HP, produced and programmed by the collaboration of Infinity Marketing & xLab. Music performance by Luke James. Photo by Rob Scott.
New York Knicks Game @ MSG
In connection with the NBA, xLab Productions brought 20,000 people to their feet with an entertainment and media program worthy of Madison Square Garden (and a win against the Orlando Magic). Performance by Robbie Wilde. Content production by Elite Daily and xLab. Photo by Elite Daily.
iHeartMedia Miami Music Week Takeover
When the bands are all in town for a festival, do the right thing and bring everyone together off the record. That's exactly what we did with iHeartMedia, 103.5 KTU, and a slew of the worlds leading DJs and artists at a hidden popup location in South Beach. The vibe brought us back to the music business of the 80's when record deals and collaborations would be on handshake from inside the DJ booth. Photo: Jean Paul Makhlouf. Travel tip: No sleep till Brooklyn.
Cisco Live 'Tomorrow Starts Here' Convention
Cisco Corporation's 'Tomorrow Starts Here' three day event at Orlando's Orange County Convention Center is one for the books. xLab in partnership with Spot On Productions brought 30,000 people to their feet with an additional 250,000 people live streaming to experience an immersive entertainment program like never before. Keynote by Virgin Group Chairman Sir Richard Branson. Music by Robbie Wilde. Content production below by Dave Makie and xLab.
Google Inspires - A Live Production Series
xLab in partner with Google's CES Team brought in a program of global influencers to speak on their stories of adversity through human communication. Guests experienced a narrative built around how these incredible people have overcome their challenges with the help of technology. Streamed live from the Consumer Electronics Show in Las Vegas.
E3 Electronic Entertainment Expo
xLab Productions in partner with Robbie Wilde, brought Bayer's new wearable technology line to the largest gathering of electronic entertainment brands of the year at The Staples Center, Los Angeles. Sound meets tactile technology in head gear, with a focus on enhancing the entertainment experience for the deaf and hard of hearing community. Content production team: YouTube’s ‘What’s the Big Deal?’ in partner with xLab Productions.
CNN + Project Runway: All Stars Production
Fashion's creative elite, presented by HP and Intel, came together to celebrate the all stars of the hit television show Project Runway. Production by xLab, Porter Novelli, and Infinity Marketing Team. Content production below by xLab and CNN. Music by Robbie Wilde.
Pacha NYC -
Entertainment & Content Programming
Over the years, the xLab team, alongside DJs, artists, and attendees, have added to the efforts of Pacha's legendary promotor Rob Fernandez to create the iconic story that is Pacha NYC. Their president, Eddie Dean, once said "Your average nightclub lasts 18 months... we lasted 120." A true culture hub in the fabric of the worlds nightlife story. Photo credit: Pacha NYC. Music by the worlds greatest.