The Experience Production Lab.

Where storytelling comes to life.

Events - Content - Experiential

Events

Event production and design is one of the most talent rich sectors of story engineering today. The producers are the master designers of the human experience at any event. The scientists of xLab specialize in experience design at the highest level, from story conceptualization, to full scale event execution and beyond. Our entertainment programming services stems back to the early days of xLab’s role in the music industry, and has proven to be one of our greatest repeat client services over the years. Photo Cred: P.R. Dept.

Content

Film and digital content is one of storytelling’s more fine tuned mediums. It begins with the right story and timing, and ends with the best writer for it. We are constantly researching and talking to people around the globe to understand the greatest conversations of our time. In doing so we meet some of the most extraordinary humans and feel an obligation to share their stories. Our writers and producers specialize in documentary filmmaking and branded entertainment, from corporate spots to documentary series’ and more.

Experiential

The chaotic world we live in is the best place for experiential campaigns to thrive, and it all starts with the story. What are you trying to achieve? What creative chaos can we come up with to achieve these goals? The world gives us events every day that we formulate opinions on, both subconsciously and consciously. From an apple falling off the tree in Autumn, to a distraction on your commute to work. These encounters influence the decisions people make thereafter. As behaviorists and marketers, we swap out these events in exchange for what we want people to pay their attention to. How? Fun stuff. Just ask. Photo Credit: T:ME